But what happens when he can’t access the spreadsheet, and isn’t at home to chat ideas over Earl Grey? “He’s got a bit of paper in his back pocket that he writes everything on, and he has to pull over [in the car] all the time to write stuff down,” says Anna. “There’s so much going through his head”. Great for those ad-hoc ideas – not so great when you’re running late for dinner.
All that organisation and being always-on is worth it, though, considering where Boden is now: a global brand, with over three decades in business, and employing over 900 people across Boden House, the Leicester warehouse, and our Boston offices in the US. The girls are obviously immensely proud of what their dad’s done, but what do they think he’s most proud of? “Nothing’s perfect, but [the business] has pretty clean morals and ethics. If he knew Boden was using dodgy factories, or if anyone associated with Boden was unhappy, he would be really upset. He’s not ruthless like a lot of people in business are. Even before it was trending, he’s always said being kind, and doing the right thing, is really important.” We couldn’t agree more, Anna. “And”, says Katie, “he loves inspiring people. Anything aesthetic and brave and out of the ordinary inspires him. Literally anything and everything. Anything beautiful, anything or anyone with real character, that’s uplifting, whether that be a musician, or a film, or just something that’s eye-catching. He’s like a magpie when you go out with him”.