Kind cashmere
As a proud partner of The Good Cashmere Standard® by AbTF, we support sustainable cashmere production.
The Good Cashmere Standard® considers all aspects of sustainable cashmere production, including ecological, social and economic production such as animal welfare, improving working conditions on farms, and protecting the environment. This also means we can trace our cashmere via an online tracking system.
Shop cashmere Learn more about The Good Cashmere Standard® (This link will open in a new window/tab)
Kind cashmere
As a proud partner of The Good Cashmere Standard® by AbTF, we support sustainable cashmere production.
The Good Cashmere Standard® considers all aspects of sustainable cashmere production, including ecological, social and economic production such as animal welfare, improving working conditions on farms, and protecting the environment. This also means we can trace our cashmere via an online tracking system.
Shop cashmere
Learn more about The Good Cashmere Standard® (This link will open in a new window/tab)
Cotton-on
We’ve been signed up to the Better Cotton Initiative (or BCI) since 2018. In 2020, an estimated 387 million litres of water were saved thanks to our sourcing of Better Cotton.
BCI is a not-for-profit organisation (the largest cotton sustainability programme in the world) that helps cotton growers employ more socially and economically sustainable farming methods. So, by buying cotton products from us, you’re supporting more sustainable farming. Good, eh?
Read more about BCI Shop T-shirts
Cotton-on
We’ve been signed up to the Better Cotton Initiative (or BCI) since 2018. In 2020, an estimated 387 million litres of water were saved thanks to our sourcing of Better Cotton.
BCI is a not-for-profit organisation (the largest cotton sustainability programme in the world) that helps cotton growers employ more socially and economically sustainable farming methods. So, by buying cotton products from us, you’re supporting more sustainable farming. Good, eh?
Read more about BCI Shop T-shirts
Cotton-on
We’ve been signed up to the Better Cotton Initiative (or BCI) since 2018. In 2020, an estimated 387 million litres of water were saved thanks to our sourcing of Better Cotton.
BCI is a not-for-profit organisation (the largest cotton sustainability programme in the world) that helps cotton growers employ more socially and economically sustainable farming methods. So, by buying cotton products from us, you’re supporting more sustainable farming. Good, eh?
Better denim
We’re very pleased to say that all denim bottoms (yep, men’s and women’s) feature recycled cotton*. And guess what? They still look and feel as good as ever.
So where did we find this cotton? Well, it was either pre-loved or discarded during cloth or garment production, and so we’ve saved it from landfill (and saved water and energy too) – which you know we’re pretty passionate about.
Shop denim
*20% of the garment composition is recycled cotton
Better denim
We’re very pleased to say that all denim bottoms (yep, men’s and women’s) feature recycled cotton*. And guess what? They still look and feel as good as ever.
So where did we find this cotton? Well, it was either pre-loved or discarded during cloth or garment production, and so we’ve saved it from landfill (and saved water and energy too) – which you know we’re pretty passionate about. So you get the same great fit with the added bonus of doing something a bit ‘better’.
Shop denim
*20% of the garment composition is recycled cotton
A not-so-new fabric
Our great women’s swimwear is now even better. Why? For SS22 everything bar the cups (we’re working on it) is made from recycled post-industrial waste materials (scraps that didn’t make final products).
The scraps are melted down using a chemical-free process, and that’s…basically it. Cossies that are kinder to the planet when being made, and a genuine joy to wear. Clever, eh? And for men, all styles are made from recycled polyester.
Shop swimear
A not-so-new fabric
Our great women’s swimwear is now even better. Why? For SS22 everything bar the cups (we’re working on it) is made from recycled post-industrial waste materials (scraps that didn’t make final products).
The scraps are melted down using a chemical-free process, and that’s…basically it. Cossies that are kinder to the planet when being made, and a genuine joy to wear. Clever, eh? And for men, all styles are made from recycled polyester.
Shop swimear
A not-so-new fabric
Our great women’s swimwear is now even better. Why? For SS22 everything bar the cups (we’re working on it) is made from recycled post-industrial waste materials (scraps that didn’t make final products).
The scraps are melted down using a chemical-free process, and that’s…basically it. Cossies that are kinder to the planet when being made, and a genuine joy to wear. Clever, eh? And for men, all styles are made from recycled polyester.
So long, sequins
On average 8 million tonnes of plastic end up in our oceans every year, so we’ve decided to remove all (yep, all) sequins and glitter.
Don’t worry, Mini wardrobes will still have plenty of wow in them. Our designers have got even more creative with bold appliqués, embroidery and some brand-new 3D techniques (we’d tell you more but we think you’ll want to see for yourself).
Shop Mini
So long, sequins
On average 8 million tonnes of plastic end up in our oceans every year, so we’ve decided to remove all (yep, all) sequins and glitter.
Don’t worry, Mini wardrobes will still have plenty of wow in them. Our designers have got even more creative with bold appliqués, embroidery and some brand-new 3D techniques (we’d tell you more but we think you’ll want to see for yourself).
Shop Mini
So long, sequins
On average 8 million tonnes of plastic end up in our oceans every year, so we’ve decided to remove all (yep, all) sequins and glitter.
Don’t worry, Mini wardrobes will still have plenty of wow in them. Our designers have got even more creative with bold appliqués, embroidery and some brand-new 3D techniques (we’d tell you more but we think you’ll want to see for yourself).
