Behind the seams:
The Isodora dress 

Meticulous attention to detail. Extraordinary design. Unrivalled craftsmanship. Discover why Isodora has made it into the Boden hall of fame.

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The special details

It’s the little things that count – think contrast grosgrain ribbon in the cuffs, a fabric tie that doubles as a belt and a pussy-bow, and a very particular angle on the collar. (In case you’re interested, it’s exactly 45° – Johnnie got his protractor out.) It’s these thoughtful touches that ensure Isodora will hang proudly in your wardrobe for many years to come.

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The most flattering shape*

We’ve created a shape so timeless it could make Mona Lisa smile. That’s why it deserves lifelong installation in your wardrobe. ‘We cut this dress to fit and flatter at every size,’ says Grace Mikulin, Womenswear Creative Pattern Cutter. ‘The skirt is a really important part of this. We had to distribute the fullness evenly throughout each section, so it had just the right amount of volume without being bulky.’


Isodora by numbers

The perfect fabric

Just like oil on canvas and watercolour on cotton paper, choosing the perfect material is a serious business. ‘We wanted this dress to feel a little bit structured, hold its shape and look smart, but still be all-day comfortable and breathable,’ says Womenswear Designer Alice Pearce. Isodora is crafted from 100% natural cotton so you can count on it feeling (and looking) amazing. Plus, you can pop it in the washing machine and it’ll come out looking just as sharp time and time again.

In 2018, we signed up to the Better Cotton Initiative – to find out more about this, take a look at our sustainability pages.  

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The 'just-right' fit

Isodora wasn’t made to be admired on a mannequin. All of the proportions are measured, tweaked and perfected to ensure you get that warm, fuzzy ‘I-really-love-this dress’ feeling every time you put it on. And everything is rigorously tested to make sure the garment works as hard as you do, fitting into your everyday life without a strained seam or too-tight armhole in sight. We fit our styles on real people who mimic day-to-day actions (think ‘Head, Shoulders, Knees and Toes’ for grown-ups) and we don’t stop until they’re just right. Isodora is also available in petite, regular and long, so finding the perfect fit is easier than ever.

The dress fit guide

Inspire me

Got a wardrobe block? Take a browse of our latest edits to get the outfits flowing.