“He asks me for a lot of emotional advice,” says daughter Anna. “I’d say out of us three I’m the most level-headed and able to see two sides of every argument. But for creative stuff he’d ask Katie and logistical stuff he’d ask Stella.”
At the heart of everything has always been a desire to make clothes that stay in your wardrobe for a long time. Buttons that stay buttoned and cashmere that you can actually wear and wash and, well, live in. “No rubbish clothes” as Johnnie says, means just that – keep them on your back and out of landfill.
The design process has always been painstaking, and the quality so important that Johnnie is unrelentingly exacting about it. “
Anything aesthetic and brave and out of the ordinary inspires him,” says daughter Katie. “Literally anything and everything. Anything beautiful, anything with real character, that’s uplifting, whether that be a musician, or a film, or just something that’s eye-catching.”