Boden History 1996-2000
Mini was introduced in 1996, making us a proper family brand. We started to grow a bit faster and to act like swans as we tried to keep up - tranquil and pretty on the surface, controlled chaos below.
1997 saw the first proper Summer Party, and my annual chance to impress everyone with the luminous paleness of my legs, and my proficiency at Rounders (a really soft version of baseball)
The website was launched in 1999 and is continually modernised: today over half of our sales are taken over the internet.
