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Privacy policy

As with all shopping websites, we collect personal information from you when you shop online at or

We use this information to make your shopping experience as easy and enjoyable as possible. We need it to process your order, inform you of any delays or problems and occasionally to send you special offers and promotions.

The information we collect is:

  • Your name – so we know what to call you
  • Email address – so we can email your order confirmations, delivery delays, offers etc. You can unsubscribe here at any time. Please allow 10 days for you request to be updated across all our systems.
  • Delivery address – an obvious one
  • Telephone number – we’ll only call if we have a delivery problem or to talk to you about your order
  • Credit card details – we only ask for these when you place an order
  • Mobile number – so we can text or call you with details about your orders or where we have a question

We use the latest secure server technology to ensure this information is protected to the highest standards.

We use encryption to safeguard your credit card information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version three support this security.

This encryption makes it virtually impossible for unauthorised parties to read any information that you send us.

The encryption technique we use is the highest standard available for e-commerce and certified by VeriSign, the world's most respected certification body for Internet firms.

Data Protection

  • Boden is a registered data processor under the Data Protection Act. We will never pass on your details to third parties for marketing purposes unless you agreed to it when you first made contact with Boden (or later agreed to do so). If you opted out of receiving such offers but have now changed your mind and would like to receive them, please email

There are only four circumstances where we may share some of your data with others:

  • With agents (including credit reference agencies, credit card clearing agencies (Barclays Merchant Services in UK and Payment Tech in USA), fraud prevention and detection agencies, delivery companies and data processing analysts) that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function
  • In the unlikely event that our business assets are ever sold to or purchased by another company. (Our data records are part of our business).
  • To outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).
  • When you first made contact with Boden you were asked if you were happy to receive mailings and offers from third party companies whose products we thought might interest you. If you did not object at the time, but have now changed your mind and no longer want third party mailings, please email us at with your account number, which can be found above your address on you latest catalogue.

If you have questions about your personal data or our privacy policy, please contact us at

You’ll also find more information about this in our Security FAQs section.

To see all the information we have about you, and to correct any inaccuracies, please write to:
The Data Protection Officer
JP Boden & Co Ltd.
Boden House
114-120 Victoria Road
NW10 6NY

Marketing Permissions

Boden will send you from time to time catalogues, special offers and promotions by post and email. If you do not wish to receive any further email messages from us, (and I quite understand if you don't, but remember that if you unsubscribe we will not be able to send you Sale details before anyone else) please contact us here.

If you do not wish to receive any further posted mailings from us, please contact us here. Please ensure you include your full name and address as well as account number if applicable.

If you have opted in to receiving offers in the post from companies who we think may interest you, but have now changed your mind, please contact us here.

Please ensure you include your full name and address as well as account number, if applicable. As catalogues are printed in advance, so it may take up to 6 weeks for the process to be complete, for emails it may take up to 2 weeks.


Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The Boden website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to login repeatedly.

Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the Boden website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

For further information about managing and disabling cookies on your computer see

When you visit our sites, cookies are either served directly by us, or by our business partners. Here is a description of the different kind of cookies we use.

Essential cookies These cookies allow you to use the basic functionality of our website. For example, browsing our products, ordering and paying for items, checking your account information and viewing your order history.

Performance cookies They allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.

Functionality cookies They allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.

Targeting cookies We also use cookies to track visitors' interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioural advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an "i" icon that provides more information from each advertising network and instructions on how to opt out. We also use the browsing behaviour data to create personal product recommendations on our website, our marketing emails and in our printed catalogue.

List of Cookies

Type Name Provider Purpose
Essential ac.0 Boden Remember your login details
.ASPXAUTH Boden Identifies that you are logged in
b.0 Boden Remembers shopping bag contents during checkout
t.0 Boden Remembers tailoring options, if selected, for men-s trousers
js.0 Boden Remembers if JavaScript is switched off or on to assist accessibility
k.0 Boden Remembers if a promotion code is applied
Web.Geo.Country Boden Remembers your country selection
Web.Geo.Perm Boden Remembers your country selection
an Boden Allow guest checkout
displayAcccountCredit Boden Allow to display account credit (if any)
_br_uid_1 Boden Various session cookies
_br_uid_2 Boden
aaaaaaaaaaaaaaa Boden
bbbbbbbbbbbbbbb Boden
_sp_id.aa32 Boden
_sp_ses.aa32 Boden
bt3 Signal Allow to add third party functionality to the site
Type Name Provider Purpose
Performance mt.i-lbx Monetate Allow Boden to try out different website improvements and report on their effectiveness.
CoreID6 Coremetrics Provide statistics on how our website is used.
PREF Google Cookie to opt out of Double Click advertising.
__utma A cookie for Google Analytics which identifies each user's amount of visits, as well as the time of the first, previous and current visit.
__utmb Cookies for Google Analytics which only identifies the session (how long you stay on a site).
__utmz A cookie for Google Analytics which identifies where a visitor come from (search engine, search keyword, link).
uid SLI search These cookies are needed to use our search funtionality and measure its efficiency.
f5_cspm Boden Tracks and reports your page load times to help with site performance.
Type Name Provider Purpose
Functionality Si.0 Boden Remember Sizes Available informations
pv Boden Previously viewed products
pid Twitter Allow the "Tweet this" functionality
uvc MixMatchMe Allow us to provide our Outfit Maker pages
LivePersonID Live Person Allow the chat help
tracker Fit Predictor Allow to use Fit Predictor
token Allow security features
JSESSIONID Power Reviews Allow to post reviews
ssh AddThis Allow to share your Outfit Maker looks
_pinterest_referrer Pinterest Allow the "Pin this" functionality
datr Facebook Allow the "Like this" functionality
fsr.s ForeSee Allow to survey our lovely customers
Type Name Provider Purpose
Targeting tuuid 360yield These cookies allow us to monitor the effectiveness of our adverts and marketing on websites, to help us make Boden more relevant to you.
sess Ad Nexus
CfP Ad Tech
tuuid Between Digital
tuuid BidSwitch
CMDD Casale Media
CF_ID Click Fuse
V ContextWeb
EART_critoptin Creative Syndicator
acdc Criteo
test_cookie Double Click
dspuuid Falk Tech
ibbid iBillboard
uuid MediaMath
i OpenX
KRTBCOOKIE_255 Pubmatic
cav Rocket Fuel
rpx Rubicon Project
RTC7 Simply Technology
comp SmartAdServer
pid Struq
NSC_hvbsejbo-efm_qppm_iuuq The Guardian
RMBX Yahoo!

Data over the Internet

We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user. If you would like more information about this practice and to know your choices about not having this anonymous information used by our third party service provider, please visit our third party service provider’s website.

You can also read more about online marketing practices and the technologies that support them by visiting the Your Online Choices.

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