Boden affiliate marketing - Rules for generating Boden keywords

• Our affiliate program
• Choosing a network
• Affiliate eligibility criteria
• Rules for generating Boden keywords
• Affiliate banners and advertising
• Frequently asked questions
• Affiliate network contacts

A great way to generate extra commission is to use Paid Per Click (PPC) advertising programs such as Goodle Adwords and Overture.

These can help drive traffic to your website, which in turn will increase the number of visitors to the Boden website - boosting sales and earning you valuable extra income.

As Boden runs a successful in-house PPC advertising campaign, we have prepared the following guidelines to ensure there is no conflict between ourselves and our affiliates.

In order to qualify for a Boden affiliate, you must accept these conditions.

DO

• Bid on generic keywords - for example, women's clothing catalogue, men's formal shirts.
• Use Boden in the title or in the body of any PPC adverts. For example, 10% off at Boden - click here for your free Boden voucher. However, displaying www.boden.co.uk as the URL is unacceptable.

DON´T

• Link directly to the Boden website, or use an URL redirect to take the customer directly to the Boden website from a PPC advert.
• Bid on the keyword 'Boden' or any misspelling of 'Boden' e.g. Bodem, bowden, bodum, bodden etc
• Bid on any keyword phrase containing the keyword 'Boden' or any misspelling of Boden e.g. www.boden.co.uk, www.bodenusa.com, www.bodendirect.com, www.miniboden.com, www.jpboden.co.uk, www.jpboden.com, john boden, johnnieboden, www.bowden.com, bodun clothing, bodannusa etc
• Buy, own or bid on any domain names with the word 'Boden' or misspellings of 'Boden' in the URL. For example, wwwbodenusa.com, wwwboden.co.uk, wwwboden.co.uk
• Display Boden garments on Froogle™ as we have our own Froogle™ feeds already in place
• Conduct any form of typosquatting. Typosquatting is a form of cybersquatting which directs a person to a false website when they enter a misspelling of the intended website. For example, www.bodan.co.uk, www.bodunusa.com

Boden take the above guidelines very seriously and reserve the right to deny commission for the month that an affiliate has been keyword bidding or typosquatting. Boden will also consider banning affiliates who ignore these guidelines.

If you would like further clarification on any of the points mentioned above, please contact your chosen network.

next: Affiliate banners and advertising >