Chapter 1
Shopping for inspiration
Yes it's true, the Boden staff really do get paid to go shopping. But there's no dawdling in front of mirrors, rather Johnnie and our uniquely gifted designers Mariam, Harriet, Becky, Sue and Donna charge in a regimented fashion around the markets of LA, Tokyo and New York looking for inspiration- whether it be the quirk of a shirt sleeve, or the ruffle of a skirt. With barely a minute in the day to fire off a postcard, the team returns laden with more luggage than a wag on a weekend away.
Amongst the bundles of fabrics and various bits and bobs is a little piece of fabric torn from a vintage dress...this is the starting point for our dress.
