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About Future British

Future British is an exciting collaboration between Boden and the British Fashion Council to support new British designers (men's, women's or accessories) as they build their businesses in the fashion industry. Over a 12-month period, the designers selected to participate will benefit from Boden's expertise. As well as seasonal financial support, they will receive mentoring in all areas key to building
a global brand. This includes access to Boden's studios for shoots, product development, brand identity, lookbooks and PR, marketing and digital strategy.

Recipients of Future British, a Boden-led initiative, will also gain access to the brand's leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman. The BFC will provide additional support through the BFC Fashion Business Network, including advice and support with legal, accounting, banking, production, content and communications.


The British catalogue and online retailer was launched in 1991 by founder and CEO Johnnie Boden with just eight menswear products. The brand quickly expanded into womenswear and childrenswear and now has over 1.5million customers worldwide. Boden's stylish range of clothing and accessories are available to buy via catalogue in the UK, USA, Germany, France, Australia and Austria, and online in over 60 countries.


The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer brands develop their profiles and business globally and promote British fashion.

The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, links with industry through design competitions and Graduate Preview Day. The BFC runs various talent identification and business support schemes. Showcasing initiatives and events include London Fashion Week, London Collections Men, LONDON show ROOMS, International Fashion Showcase, London Fashion Weekend and the annual celebration of excellence in the fashion industry: the British Fashion Awards.

Registration form and criteria

meet the designers
samantha mccoach


Quickly establishing himself as a menswear designer to watch after graduating from Central Saint Martins in 2015, Daniel W. Fletcher has become known for his socially and politically charged collections. Based in London, this year Daniel has been shortlisted for the prestigious LVMH prize.

samantha mccoach


Charlotte Good launched Margo in 2016 with the aim of creating an uplifting and effortless wardrobe. Fluid shapes, bold textures and vivid hues provide the perfect solution for women that wish to embrace a minimalist style without compromising on self-expression. Imperfect hand-crafts, playful detailing and laid-back silhouettes are an integral part of the brand's DNA.

Caitlin Charles-Jones


A graduate of the prestigious Cordwainers School at the London College of Fashion, Turkish designer Dora Teymur founded his footwear brand in 2012. Teymur’s contemporary designs combine nostalgia and meticulous craftsmanship with a modern edge, fast becoming the must haves of street style icons and fashion editors. Dorateymur is currently stocked in Browns, Net-a-Porter, Opening Ceremony, Selfridges, Rare Market and Corso Como.

samantha mccoach


With a focus on clean lines, simplicity and timelessness, Loxley England is an English family business founded in 2014. Building on traditional values such as quality, craft and enduring appeal, the duo behind the brand – siblings James and Tess Andrews - have injected both youth and finesse with sleek design and pops of colour. At Loxley England, quality comes into every element and decision; from the material choices and bespoke cutting, to the most luxurious zips possible. No detail is overlooked, each step of the manufacturing process is carefully considered and carried out by highly skilled craftspeople, using bespoke tools to ensure perfection. Loxley England stockists include Fenwick London, Russell and Bromley, Lambert’s Yard, Clerkenwell London and Arnotts.

Camilla Elphick


London-based, Rosh Mahtani studied French and Italian at Oxford University. Upon graduating in 2012, she was inspired to create modern heirlooms, born from the literature she had studied: Dante Alighieri’s “Divine Comedy,” With a vehement obsession with the idea of melancholy and imperfection, Rosh launch Alighieri in 2014. Every piece from Alighieri tells a story, embodying a modern heirloom that travels with you on your own adventures. Rosh wanted to create a brand that is firmly rooted in literature and travel, that tells a story of whirlwind adventures, battered creatures, scraggy landscapes Alighieri is currently stocked at Joseph, The Store x Soho House, Shop at Bluebird and Modern Society.

Future British Alumni
Arthur Yates


Bruta is a London-based label founded by Arthur Yates in 2015. With no formal fashion training but an artist's background, Yates builds his collections for both men and women around art, culture and traditional crafts. This simple philosophy sees hand-drawn designs and embroideries on loose fitting, casual shirting for both sexes.
Yates also creates ceramic pots to complement his collections.

Arthur Yates


Trained at London's Central St Martins, Alice Ashby has previously worked as assistant knitwear designer at Rag & Bone in New York. BlakeLDN combines directional and modern design with a clean, understated aesthetic and is focused on superior quality immersing itself into the importance of craftsmanship. BlakeLDN launched in September 2012.

samantha mccoach


Samantha McCoach founded Le Kilt in 2014. It's named after a punk nightclub on Greek Street, and inspired by her grandmother, a master kilt maker in Scotland.
These opposing influences give a clue to the side ways glance McCoach brings to fashion. Her thing is kilts with a twist, but traditionally made bomber jackets, duffle coats, tailoring and jumpers also get skewed by McCoach into modern cult classics with a defiantly 21st century spin. And yes, of course all the kilts are all expertly made at her grandmother's place.

Camilla Elphick


Camilla Elphick's feminine yet playful shoes have garnered critical acclaim in just two seasons. She trained at New York's Parsons School of Design and Cordwainers before going on to work with Nicholas Kirkwood, Sophia Webster and Charlotte Olympia. Fans include Alexa Chung and Man Repeller blogger Leandra Medine.

Caitlin Charles-Jones


Caitlin Charles-Jones, has always put fashion design and wearability before her knitwear skills. "I'll design something I love, then I'll knit it,"
she says. Her approach won her the Visionary Knitwear Award at Graduate Fashion Week 2012 and the Swarovski Crystal Award when she graduated with her MA from the Royal College of Art in 2014.

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